Content Lab — Go Viral For Your Teachings, Not Your Ability to Dance
🔥 Beta pricing is open — founding members save over $167 annually · Only a few spots left
For Thought Leaders, Coaches & Course Creators

Create Binge Worthy Content That Goes Viral For Your Teachings. Leave the trend-following to the influencers.

No more wondering what to post. No more guessing at what will take off. No more posting your best stuff and getting 3 likes. Get more engagement in the next 30 days than you did all last year… like most of our students.

Join Content Lab Now

You could be going viral 90 minutes from now if you get in now.

The Receipts

Real Results From Real People In Regular Niches

2M+
views in 60 days
Parenting niche
600K
views
Marie · Equestrian
100K
views
Amy · Skincare
27K
followers in 60 days
Parenting niche
35K
followers in 30 days
Procrastination niche
Christine — 35K followers

"Since that training I've gained more than 35K followers on TT and IG. It all started with a 'The #1…' hook which I learned from you."

Christine · 35K new followers

Marie Hoffman — 600K views on IG

"I have gone viral 600K on IG with my posts!! Two of my last three posts are 11.6K, 10.9K. From not knowing anything to THIS."

Marie Hoffman · Equestrian · 600K views

Myra Hall — 6.25M watched minutes

"My last reel received 6,250,960 watched minutes!! I am beyond excited and impressed."

Myra Hall · 6.25M watched minutes

Introducing

Content Lab turns your message into irresistible content people HAVE to engage with.

Content Lab is a complete system that turns your expertise into binge-worthy content that goes viral and builds followers who want to buy.

Inside, you get the proven hook patterns, scroll-stopping frameworks, and content formats reverse-engineered from millions of educational, connection and meaningful videos that actually went viral. Then you get the trained AI on our frameworks, language patterns, psychology, triggers and our entire research process so it does all the hard work for you!

It's a complete system that takes your teachings, thoughts, voice, perspective and transforms it into content, messaging, hook and language that it explode in your niche right now.

  • Hooks that are working in your niche RIGHT NOW!
  • AI trained to get your to go viral using your voice, authenticity, thoughts, message, perspectives and teachings
  • Psychology based titles, hooks, scripting, call to actions and messages that drive engagement
  • Live coaching, community, and weekly office hours
Step 1

Enter everything about you, your audience and your teachings.

This is how our trained AI system finds the deep psychology of what makes your audience tick, click and buy!

Deep Messaging Power Ups

Pick any Power Up to go deep on that part of your messaging.

POWER UP
Niche Foundation
Lock in business foundations.
POWER UP
Ideal Customer
Sharpen who you serve.
POWER UP
Audience Experiences
Capture daily moments.
POWER UP
Audience Thinking
Internal thoughts looping.
POWER UP
Audience Actions
Failed fixes keeping stuck.
POWER UP
Audience Beliefs
Belief system shaping view.
POWER UP
Your Message
What you stand for.
POWER UP
Your Impact
The change you're driving.
POWER UP
Your Values
Your non-negotiables.

Your Messaging Brain

The bots get smarter as you fill these in.

5/5
100% Complete
All sections done
1
DONE
Ideal Customer
Who you serve and their world.
2
DONE
Transformation
Start to finish journey.
3
DONE
How You Help
Your offer and methodology.
4
DONE
Message & Vision
Change you want in world.
5
DONE
How You're Different
The only logical choice.
Step 2

Find your unique posting plan and best content types based on your personality and teaching style.

We tell you what content to post based on how much you want to challenge norms, teaching, raise curiosity, etc. There are SO many ways to go viral, but it has to be done in ways that match YOU.

Full 14-Day Plan · 10 content days + swap options
DAY
CATEGORY
BOT
NOTES
M1
Educational
5 Words
Swap: 5 Ways, #1 Underrated
T1
Belief/Perspective
Unpopular Opinion
Swap: Challenging The Situation
W1
Educational
Benefit Without Pain
Swap: How to Do X Without Y
Th1
Connection
To The
Swap: Everyone Sees, You're Not X
F1
Self-Identify
#1 Sign / If You're This
Swap: 5 Signs, 5 Reasons
M2
Educational
Specific Painful Problem
Swap: I Committed, Weird Results
T2
Situational
Have You Ever (Emotional)
Swap: Happy version, That Moment
W2
Educational
I Did This Without Pain
Swap: Is This a Myth, 5 Ways
08:55
YOUR PATHWAY
The Balanced Creator
Edu 40% Belief 20% Situ 20% Conn 10% Self 10%
Your Starter Sequence
First three days — then film, schedule, ship
● START · DAY 1
Edu
5 Words
Build authority with a curiosity-driven teach.
OPEN BOT →
● DAY 2
Belief
Unpopular Opinion
Take a stance, keep your feed interesting.
OPEN BOT →
● DAY 3
Edu
Benefit Without Pain
Back the take up with tactical value.
OPEN BOT →
THEN FOLLOW THE PATHWAY
STEP ONE
Schedule
Every bot asks you to schedule — say yes.
STEP TWO
Film
Batch your shoots. Follow filming instructions.
STEP THREE
Implement
Post, measure engagement, double down on wins.
Step 3

Use the Viral Bots to help you create hooks, titles, scripts, and more!

The AI system pulls from your message brain, researches your niche, finds the best trigger words, thoughts, ideas and problems and infuses them into YOUR messaging to create viral content just for you!

Educational
6 bots
5 Ways
Create '[X] ways to [result]' content with or without 'without'.
videos prompt live
Benefit Without Pain
"How to [outcome] without [pain]" hooks and outlines.
3 videos prompt live
5 Words
Give your audience 5 words that get a specific result.
videos prompt live
Specific Painful Problem
"X ways to [desire] even when [painful situation]" hooks.
videos prompt live
#1 Underrated
Reveal the surprisingly simple, counterintuitive way to solve.
videos prompt live
I Committed To
Turn a teaching into a personal experiment story.
videos prompt live
Connection
5 bots
To The Told Me
"To the [identity] that told me [X]" — raw, emotional.
videos prompt live
Everyone Sees
"Everyone sees [surface]... but they don't see [hidden]".
videos prompt live
You're Not X, Just Y
Reframe a shameful label into something understandable.
videos prompt live
Belief / Perspective
5 bots
X Is Not Dead, Y Is
Flip what the industry thinks is dead and challenge.
videos prompt live
Challenge The Situation
Call out what your audience is doing wrong and discredit.
videos prompt live
Unpopular Opinion
Challenge a common belief using a thought reversal.
videos prompt live
ROA Demand Creator
Remove Other Alternatives — eliminate competing solutions.
videos coming soon
SOM Pattern Bot
Use Sleight of Mouth patterns to discredit limiting beliefs.
videos coming soon
Self Identify
4 bots
5 Signs Post Builder
Self-identifying content that makes audience say "that's literally me".
3 videos prompt live
#1 Sign / If-Then
"The #1 Sign you're X" or "If you're X, you should be Y".
videos prompt live
5 Reasons
Expose the specific behaviors causing your audience's problem.
videos prompt live
Bonus · Friday Enrollments Only
Free Workshop Included

Double Your Content and Engagement With Hyper Hook Carousels in Just 5 Mins a Day

Carousels are the highest-saved, highest-engagement format on Instagram and Facebook right now — and most people are doing them completely wrong.

In this live workshop I'll show you exactly how to create professional, scroll-stopping carousels using AI in as little as 5 minutes, so you can post the kind of content that actually gets saved, shared, and turned into followers and buyers.

  • The exact carousel framework I used to hit 2M+ views in 60 days
  • How to design pro-looking slides without a designer (or Canva expertise)
  • The hook patterns that make people swipe to slide 2 (where engagement actually happens)
  • The AI prompts that turn one teaching into a full carousel in under 5 minutes
⚡ This bonus workshop is only available to people who enroll by Friday night. Miss the deadline and the bonus comes off the table.
Claim This Bonus — Enroll Now
Brandon Lucero
The Philosophy

You Think. Our AI System Turns It Viral.

AI can only pull from things that already exist. You don't have that limitation. You have consciousness. You have experiences, discoveries, and beliefs that no AI can replicate.

Content Lab doesn't replace you. It takes your unique human depth — your teachings, your voice, your truth — and packages it with the psychological frameworks that make content spread.

You bring the soul. The system handles the strategy.

Is This For You?

Content Lab is built for thought leaders, coaches and course creators who are tired of content that falls flat.

This is for you if… Yes

  • You have real expertise, teachings, and perspectives that can help people but your content falls flat every time.
  • No matter how many $27 template packs or viral formats you buy you still never take off.
  • You want your teachings and mastery to go viral without having to perform or sell your soul to the algorithm.
  • You'd rather build a real audience of buyers than a vanity follower count.
  • You want a repeatable system you can run yourself without a content team.

This is NOT for you if… No

  • You're chasing fame, brand deals, or follower clout for its own sake.
  • You don't actually have anything to teach yet.
  • You're hoping for a magic trick that requires zero effort to post.
  • You want to ride trends instead of build authority.
  • You are trying to build a following to make money off of monetizing.
Why You're Stuck

Your Expertise Isn't the Problem. Your Messaging Is.

You've already tried the obvious fixes. Here's why none of them moved the needle:

  • The $27 hook packs didn't work because they weren't built for your audience, your niche, or the specific way your people think and feel. Generic hooks get generic results.
  • ChatGPT didn't work because it doesn't know what actually converts or goes viral. It gives you the same AI slop that it gives everyone else.
  • Posting more didn't work because volume without the right psychological trigger just means more content going nowhere, faster.
  • The templates didn't work because you're filling in blanks built around a stranger's business. Your voice and your results got lost every time.
  • Most people use AI but their results don't change. Same amount of followers, views and sales. It's time to change that with AI that understands the deep psychology triggers that make you go viral because of your teachings and thoughts.
Brandon — Content Lab
Meet Your Coach

I built Content Lab for the people the algorithm keeps ignoring.

For years I watched brilliant coaches, thought leaders, and course creators pour their hearts into content that 47 people would see. Meanwhile, a brand new person with "basic" content would racking up millions of views. Something was broken.

So I reverse-engineered it. I studied thousands of videos that went viral for the right reasons... videos that taught, persuaded, and converted. I figured out the structures, hooks, and patterns that work specifically for educational and authority-driven content. Yes, you CAN go viral, build followers and make sales because of your teachings, thoughts, and expertise.

Content Lab is the result. It's not another trend-tracker. It's the playbook for people whose job is to be smart, helpful, and trusted... and who finally want their content to reflect that.

Real Results. In Real Niches.

We put this to the test and started a new brand from ZERO.

Here are the results.

27,000
Followers in 60 days
From zero. No existing audience. No paid ads.
2,000,000+
Views in 60 days
One brand-new account. The frameworks did the work.
41,000
Followers now and growing
People DMing to work with me and thanking me for the content. I'm not even selling anything yet, but they're asking to buy.
I'm not certified in this niche. So how did I grow faster than 99% of parenting experts when they all have access to AI and the same tools as me? Because of Content Lab and the messaging, hooks and scripts.
194K views · 1 reel
2,918 new follows · 1 post
TikTok video analysis — 643K views, 19,123 new followers
Instagram Reel insights — 194,356 views, 2,918 new followers
TikTok video analysis — 158K views, 2,092 new followers
TikTok @grounded.parenting — 37.1K followers, 85.6K likes

It works in all Niches! This is what happens when you stop guessing and run a system that's actually built for educators with a message.

Pricing

Not All Content Tools Are Created Equal.

Generic AI gives you generic ideas. Content Lab is purpose-built for one thing: getting thought leaders, coaches, and course creators in front of the people who need them.

Monthly Plan
Content Lab
$97/mo
Billed monthly · Cancel anytime
Get Started
  • Trained on proven viral hook frameworks
  • Tuned for educators & coaches (not influencers)
  • AI system trained on your voice, your unique viral triggers & offers
  • Step-by-step trainings for every format
  • Live coaching calls & community access
  • New frameworks added every month
  • Bonus workshop: "Double Your Content and Engagement With Hyper Hook Carousels in just 5 Mins a day"
  • Founding member pricing locked in
  • Save $167 vs monthly
Generic AI Tools
🤖
ChatGPT, etc.
$20–$150/mo
Generic · Untrained
  • Trained on proven viral hook frameworks
  • Tuned for educators & coaches (not influencers)
  • AI system trained on your voice, your unique viral triggers & offers
  • Step-by-step trainings for every format
  • Live coaching calls & community access
  • New frameworks added every month
  • Bonus workshop: "Double Your Content and Engagement With Hyper Hook Carousels in just 5 Mins a day"
  • Founding member pricing locked in
  • Save $167 vs monthly

Trusted by thought leaders across 50+ niches · Cancel anytime · 7-day satisfaction guarantee

Got Questions?

Frequently Asked.

I already bought a TikTok or Reels course. Is this different?
Yes. Most courses teach you general strategy — Content Lab is the actual tool that does the heavy lifting. Think of a course as learning to fish; Content Lab is the best rod, reel, and tackle box on the planet, plus a guide who shows you exactly where the fish are biting in your niche.
What if my niche is really specific or obscure?
That's where Content Lab actually shines. We've seen it work for therapists, equestrians, tax pros, parenting coaches, skincare creators, procrastination experts, and dozens more. If real people watch content in your space, Content Lab will find ideas that work — because the underlying psychology of attention is universal.
Do I need to also have a coaching program or course already?
Nope. Content Lab works whether you already have an offer or you're still building one. In fact, many members use Content Lab to test what their audience cares about before they ever launch a paid program.
Can I cancel anytime?
Yes. Cancel in one click, no contracts, no cancellation fees. The annual plan is non-refundable after 7 days, but you can still cancel renewal at any time.
How fast will I see results?
Many members see their first viral video within the first 2 weeks. Christine got 35K followers in 30 days. Marie hit 600K views. Myra crossed 6.25 million watched minutes. Your specific timeline depends on your niche and posting consistency, but the system works.
Isn't this just ChatGPT with a prompt?
Not even close. ChatGPT gives generic, average ideas because it's trained on the average internet. Content Lab's bots are trained on the proprietary frameworks I've built from analyzing thousands of educational videos that actually went viral — and they're tuned to your specific niche, voice, and audience.
Your Move

Stop posting into the void.
Start teaching at scale.

You could spend another year guessing what works. Or you could be live with your first binge-worthy video by the end of the day.

Join Content Lab Now

You could be going viral 90 minutes from now if you get in now.