Content Lab — Go Viral For Your Teachings, Not Your Ability to Dance
🔥 Beta pricing is open — founding members save over $167 annually · Only a few spots left
For Thought Leaders, Coaches & Course Creators

Create Binge Worthy Content That Goes Viral For Your Teachings. Leave the trend-following to the influencers.

No more wondering what to post. No more guessing at what will take off. No more posting your best stuff and getting 3 likes. Get more engagement in the next 30 days than you did all last year… like most of our students.

Join Content Lab Now

You could be going viral 90 minutes from now if you get in now.

(watch the video to see what Content Lab can do for you and a complete tour of how the system works)

Real Results. In Real Niches.

We put this to the test and started a new brand from ZERO.

Here are the results.

27,000
Followers in 60 days
From zero. No existing audience. No paid ads.
2,000,000+
Views in 60 days
One brand-new account. The frameworks did the work.
155,000
Followers currently, and growing
Bigger than most established brands in the parenting space.
I'm not certified in this niche. So how did I grow faster than 99% of parenting experts when they all have access to AI and the same tools as me? Because of Content Lab and the messaging, hooks and scripts.
1.7M views · 1 reel
33,294 new follows · 1 reel
Instagram Reel insights: 1,725,960 views on '5 words you can use to get your kids to listen'
Instagram Reel insights: 802,224 views on 'This may upset some divorced dads'
Instagram Reel insights: 576,079 views on '6 One-Liners That Get Kids To Stop Whining'
Instagram Reel insights: 334,965 views on 'I finally cracked the code'

It works in all Niches! This is what happens when you stop guessing and run a system that's actually built for educators with a message.

Introducing

Content Lab turns your message into irresistible content people HAVE to engage with.

Content Lab is a complete system that turns your expertise into binge-worthy content that goes viral and builds followers who want to buy.

Inside, you get the proven hook patterns, scroll-stopping frameworks, and content formats reverse-engineered from millions of educational, connection and meaningful videos that actually went viral. Then you get the trained AI on our frameworks, language patterns, psychology, triggers and our entire research process so it does all the hard work for you!

It's a complete system that takes your teachings, thoughts, voice, perspective and transforms it into content, messaging, hook and language that it explode in your niche right now.

  • Hooks that are working in your niche RIGHT NOW!
  • AI trained to get your to go viral using your voice, authenticity, thoughts, message, perspectives and teachings
  • Psychology based titles, hooks, scripting, call to actions and messages that drive engagement
  • Live coaching, community, and weekly office hours
How It Works

The Content Lab System in 3 Steps

Enter your info. Get your plan. Let the Viral Bots do the heavy lifting.

Step 1

Enter everything about you, your audience and your teachings.

This is how our trained AI system finds the deep psychology of what makes your audience tick, click and buy!

Deep Messaging Power Ups
Niche
Foundation
Ideal
Customer
Audience
Experiences
Audience
Thinking
Audience
Actions
Audience
Beliefs
Your
Message
Your
Impact
Your
Values
Your Messaging Brain
Ideal Customer ✓ Complete
Transformation ✓ Complete
How You Help ✓ Complete
Message & Vision In Progress
How You're Different Locked
Step 2

Find your unique posting plan and best content types based on your personality and teaching style.

We tell you what content to post based on how much you want to challenge norms, teach, raise curiosity, etc. There are SO many ways to go viral, but it has to be done in ways that match YOU.

Full 14-Day Plan
The Balanced Creator
D1
Talk
D2
Post
D3
Reel
D4
Story
D5
Carousel
D6
Talk
D7
Rest
D8
Reel
D9
Post
D10
Carousel
D11
Story
D12
Talk
D13
Reel
D14
Rest
Your Starter Sequence
SCHEDULE Pick your batch day
FILM 3 videos, 15 mins each
IMPLEMENT Post & watch it work
Step 3

Use the Viral Bots to help you create hooks, titles, scripts, and more!

The AI system pulls from your message brain, researches your niche, finds the best trigger words, thoughts, ideas and problems and infuses them into YOUR messaging to create viral content just for you!

Your Viral Bots
Educational
4 BOTS
Hook Reversals Trigger Words 3 Things Framework
Connection
3 BOTS
Storytelling Vulnerable Hooks Relatable Moments
Belief & Perspective
4 BOTS
Perspective Shifts Unpopular Opinion Norm Challenges
Self Identify
3 BOTS
Signs You're... Are You the One? Which One Are You
Brandon Lucero, Content Lab
Meet Your Coach

I built Content Lab for the people the algorithm keeps ignoring.

For years I watched brilliant coaches, thought leaders, and course creators pour their hearts into content that 47 people would see. Meanwhile, a brand new person with "basic" content would racking up millions of views. Something was broken.

So I reverse-engineered it. I studied thousands of videos that went viral for the right reasons... videos that taught, persuaded, and converted. I figured out the structures, hooks, and patterns that work specifically for educational and authority-driven content. Yes, you CAN go viral, build followers and make sales because of your teachings, thoughts, and expertise.

Content Lab is the result. It's not another trend-tracker. It's the playbook for people whose job is to be smart, helpful, and trusted... and who finally want their content to reflect that.

Complete Training Library

This is a complete system that turns your teachings into content that explodes. It does all the heavy lifting for you.

Content Lab is not a course that you have to sit through or spend hours learning the entire software. It does all the heavy lifting for you while maintaining your authenticity, values, thoughts, and teachings, but we don't stop there. We will also teach you every trick, strategy, or secret ninja tactic we learn to help you create more content, get more followers, unlock virality, and turn every follower into sales, all included in our private members-only library.

The Viral Response Protocol
Strategy · New

The Viral Response Protocol

The 48- to 72-hour window when a post takes off, and the exact sequence to turn one viral video into a wave of momentum.

The Three-Format Playbook
Strategy · New

The Three-Format Playbook

Take one topic, turn it into three different content types. Triple your output with very little extra effort on your end.

The 5-Minute Edit Method
Filming · New

The 5-Minute Edit Method

Edit inside TikTok. Turn a talking head into a fully edited video with captions, hooks, music, and more, all in one unbroken flow.

How to Build an Email List from Short-Form Video
Growth · New

Build an Email List from Short-Form Video

Turn views into subscribers. The simple system for adding email opt-ins to every video, on every platform.

Enroll Today

This Bonus Is Included When You Enroll Today

Double Your Content Bonus!
Training Included

Double Your Content and Engagement With Hyper Hook Carousels in Just 5 Mins a Day

Carousels are the highest-saved, highest-engagement format on Instagram and Facebook right now, and most people are doing them completely wrong.

In this training I'll show you exactly how to create professional, scroll-stopping carousels using AI in as little as 5 minutes, so you can post the kind of content that actually gets saved, shared, and turned into followers and buyers.

  • The exact carousel framework I used to hit 2M+ views in 60 days
  • How to design pro-looking slides without a designer (or Canva expertise)
  • The hook patterns that make people swipe to slide 2 (where engagement actually happens)
  • The AI prompts that turn one teaching into a full carousel in under 5 minutes
Brandon Lucero
The Philosophy

You Think. Our System Turns It Viral.

AI can only pull from things that already exist. You don't have that limitation. You have consciousness. You have experiences, discoveries, and beliefs that no AI can replicate.

Content Lab doesn't replace you. It takes your unique human depth, your teachings, your voice, your truth, and packages it with the psychological frameworks that make content spread.

You bring the soul. The system handles the strategy.

Real Results From Real People In Regular Niches

2M+
views in 60 days
Parenting niche
600K
views
Marie · Equestrian
100K
views
Amy · Skincare
155K
followers
Parenting niche
35K
followers in 30 days
Procrastination niche
Instagram Reel insights showing 1.7M+ views on one reel
1.7M+ views on one reel
32,655 new follows from one post
Facebook reel insights showing 100K views for a menopause running video
100K views on one Facebook reel
Menopause running niche
Teacher niche Instagram post with 544 comments on an unpopular opinion hook
544 comments on one post
Teacher niche · Unpopular opinion hook
Text message from a Content Lab member saying a video reached 100K views in one week
100K views in one week
Amy Wall · Skincare niche
Slack update: Sophie Byfield TikTok reached 42K views after one week of using Content Bot
42K TikTok views in one week
Infertility niche
Facebook post from Eran Katz showing 4,365 views on his first Content Lab video in 12 hours
4,365 views in 12 hours
All content in a different language
Is This For You?

Content Lab is built for thought leaders, coaches and course creators who are tired of content that falls flat.

This is for you if… Yes

  • You have real expertise, teachings, and perspectives that can help people but your content falls flat every time.
  • No matter how many $27 template packs or viral formats you buy you still never take off.
  • You want your teachings and mastery to go viral without having to perform or sell your soul to the algorithm.
  • You'd rather build a real audience of buyers than a vanity follower count.
  • You want a repeatable system you can run yourself without a content team.

This is NOT for you if… No

  • You're chasing fame, brand deals, or follower clout for its own sake.
  • You don't actually have anything to teach yet.
  • You're hoping for a magic trick that requires zero effort to post.
  • You want to ride trends instead of build authority.
  • You are trying to build a following to make money off of monetizing.
Why You're Stuck

Your Expertise Isn't the Problem. Your Messaging Is.

You've already tried the obvious fixes. Here's why none of them moved the needle:

  • The $27 hook packs didn't work because they weren't built for your audience, your niche, or the specific way your people think and feel. Generic hooks get generic results.
  • ChatGPT didn't work because it doesn't know what actually converts or goes viral. It gives you the same AI slop that it gives everyone else.
  • Posting more didn't work because volume without the right psychological trigger just means more content going nowhere, faster.
  • The templates didn't work because you're filling in blanks built around a stranger's business. Your voice and your results got lost every time.
  • Most people use AI but their results don't change. Same amount of followers, views and sales. It's time to change that with AI that understands the deep psychology triggers that make you go viral because of your teachings and thoughts.
Pricing

Not All Content Tools Are Created Equal.

Generic AI gives you generic ideas. Content Lab is purpose-built for one thing: getting thought leaders, coaches, and course creators in front of the people who need them.

Monthly Plan
Content Lab
$97/mo
Billed monthly · Cancel anytime
Get Started
  • Trained on proven viral hook frameworks
  • Tuned for educators & coaches (not influencers)
  • AI system trained on your voice, your unique viral triggers & offers
  • Step-by-step trainings for every format
  • Live coaching calls & community access
  • New frameworks added every month
  • Bonus 1: Hyper Hook Carousels training
  • Founding member pricing locked in
  • Save $167 vs monthly
Generic AI Tools
🤖
ChatGPT, etc.
$20–$150/mo
Generic · Untrained
  • Trained on proven viral hook frameworks
  • Tuned for educators & coaches (not influencers)
  • AI system trained on your voice, your unique viral triggers & offers
  • Step-by-step trainings for every format
  • Live coaching calls & community access
  • New frameworks added every month
  • Bonus 1: Hyper Hook Carousels training
  • Bonus 2: Live Pathway Call with Brandon
  • Founding member pricing locked in
  • Save $167 vs monthly

Trusted by thought leaders across 50+ niches · Cancel anytime · 7-day satisfaction guarantee

Got Questions?

Frequently Asked.

I already bought a TikTok or Reels course. Is this different?
Yes. Most courses teach you general strategy, Content Lab is the actual tool that does the heavy lifting. Think of a course as learning to fish; Content Lab is the best rod, reel, and tackle box on the planet, plus a guide who shows you exactly where the fish are biting in your niche.
What if my niche is really specific or obscure?
That's where Content Lab actually shines. We've seen it work for therapists, equestrians, tax pros, parenting coaches, skincare creators, procrastination experts, and dozens more. If real people watch content in your space, Content Lab will find ideas that work, because the underlying psychology of attention is universal.
Do I need to also have a coaching program or course already?
Nope. Content Lab works whether you already have an offer or you're still building one. In fact, many members use Content Lab to test what their audience cares about before they ever launch a paid program.
Can I cancel anytime?
Yes. Cancel in one click, no contracts, no cancellation fees. The annual plan is non-refundable after 7 days, but you can still cancel renewal at any time.
How fast will I see results?
Many members see their first viral video within the first 2 weeks. Christine got 35K followers in 30 days. Marie hit 600K views. Myra crossed 6.25 million watched minutes. Your specific timeline depends on your niche and posting consistency, but the system works.
Isn't this just ChatGPT with a prompt?
Not even close. ChatGPT gives generic, average ideas because it's trained on the average internet. Content Lab's bots are trained on the proprietary frameworks I've built from analyzing thousands of educational videos that actually went viral, and they're tuned to your specific niche, voice, and audience.
Your Move

Stop posting into the void.
Start teaching at scale.

You could spend another year guessing what works. Or you could be live with your first binge-worthy video by the end of the day.

Join Content Lab Now

You could be going viral 90 minutes from now if you get in now.